UTM & Campaign Tools

Google URL Builder

Google URL Builder — add Google Analytics-style utm_* campaign parameters to a URL safely — validated, placed before any #fragment, and never duplicated.

Client-side · not affiliated with GoogleRuns entirely in your browser. Not affiliated with or endorsed by Google; Google™ and Google Analytics™ are trademarks of their owner. It builds standard UTM links that work with any analytics tool.

Google™ and Google Analytics™ are trademarks of Google LLC. This independent tool is not affiliated with or endorsed by Google, and trademarks belong to their respective owners.

Campaign URL

How to use Google URL Builder

  1. Drop your URL into the field at the top of Google URL Builder.
  2. Use the Base URL, Campaign source, Campaign medium settings to control the result.
  3. The result is computed live in your browser as you edit the input.
  4. When it looks right, Copy to save it.

About this tool

Google URL Builder runs entirely in your browser. Google URL Builder assembles your URL with its parameters locally and keeps it shareable.

Reserved characters are escaped to standard rules so the link works everywhere. Nothing you enter is uploaded, and it keeps working offline once the page has loaded.

Frequently asked questions

What is Google URL Builder for?

Use Google URL Builder to process your input without installing anything using the Base URL, Campaign source controls; everything happens client-side.

Does Google URL Builder cost anything?

No — Google URL Builder is completely free, with no sign-up and no hidden limits.

Where is my data processed by Google URL Builder?

Entirely in your browser — Google URL Builder keeps your data on your own machine and sends nothing anywhere.

Does Google URL Builder encode reserved characters correctly?

Yes. Google URL Builder follows standard percent-encoding rules in your browser so links stay valid.

Can I use Google URL Builder without a connection?

Yes — after the first load Google URL Builder runs entirely offline.

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